I happened to walk past a store with posters on the window – they stopped me in my tracks.
The “boy” poster shows a little boy in a soldier costume. His pose is dynamic, energetic, aggressive. He is facing forward. He’s shouting something. He is in control. The text says “I AM a SUPER soldier.”
Next to this post was the “girl” poster. She’s demure, muted, docile, submissive. She’s looking down. Her body is turned to the side. Even the text is weak. She is not anything. She is “ready” to be a Princess.
The differences are so blatant that they have to be intentional. That’s what I find so disturbing. In 2013 a major corporation is still promoting the helpless female and the dominant male. When are we going to get rid of these stereotypes?